Every generation has its stereotypes, and Generation Z is no exception. Gen Z or “zoomers” are perhaps most well-known for being the first “digital natives”, but there is more to this than meets the eye. Understanding Gen Z and their unique strengths is essential for employers wanting to tap into their potential.
Born between 1996 and 2012, Gen Z are early in their careers or just getting their first job. They are your young employees and future leaders. Supporting them to thrive can bring real wins for your business.
So, beyond the myths, what does research actually tell us about this group?
More than just digital natives: Gen Z are shaped by growing up with digital technology, but still care about personal communication
If you’re from a generation before Gen Z, you can probably remember a time when digital communication wasn’t an everyday norm. You might have grown up without a computer in the house or had a mobile phone that could only text and call. Your favourite songs growing up didn’t come from a smartphone, but rather a CD, tape or record player.
That isn’t the case for Gen Z, who have grown up in a highly digitalised world.